Last updated: 19 July 2026

This Cookie Policy explains how Weddings by Design (EA) Ltd trading as Serenity Brides uses cookies and similar technologies on serenitybrides.com (and the same site when served on our staging or shop network), in line with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR. Read it with our Privacy Policy. Change or withdraw non-essential consent any time via cookie settings.

1. How we use cookies

Strictly necessary cookies are set so the site can remember your consent choice. These do not require opt-in. Analytics and advertising storage is used only if you opt in via our banner (prior consent). Advertising consent covers our first-party attribution cookie and the Meta (Facebook) Pixel. We do not load Google Tag Manager, Google Ads browser tags, or Microsoft Clarity on this site.

2. Cookies we set

Name	Purpose	Category	Lifespan
sb_consent	Stores your cookie choices (analytics / advertising) and the consent version so we know whether to show the banner again.	Strictly necessary	180 days
sb_attr	First-party record of how you arrived: UTM campaign labels, plus paid-click IDs such as gclid / fbclid if you have given advertising consent. Used to attribute enquiries and bookings.	Advertising (consent)	90 days
_ga	Google Analytics 4: distinguishes visitors. Set by Google’s gtag.js only after analytics consent.	Analytics (consent)	Up to 2 years (Google default)
_ga_*	Google Analytics 4: session/state for our measurement ID (G-3DGVN3F2Q2). Loaded only with analytics consent.	Analytics (consent)	Up to 2 years (Google default)
_fbp	Meta Pixel: browser identifier used to measure visits and help deliver / measure Facebook and Instagram ads. Set by Meta’s fbevents.js only after advertising consent.	Advertising (consent)	Up to 90 days (Meta default)
_fbc	Meta Pixel: stores the Facebook click ID when you arrive via a Facebook / Instagram ad (fbclid). Set only with advertising consent when relevant.	Advertising (consent)	Up to 90 days (Meta default)

3. What we do not use

• Google Tag Manager container on this marketing site
• Google Ads conversion / remarketing tags in the browser
• Microsoft Clarity or similar session-replay tools

We may also send conversion data to advertising platforms from our own systems (for example offline conversion import), using click identifiers stored with your consent, in addition to the Meta Pixel in the browser when you have opted in to advertising.

4. Managing cookies

Use cookie settings on this site, or your browser controls to block or delete cookies. Rejecting analytics or advertising does not affect essential site functions. We re-ask for consent about every six months (or sooner if our consent version changes).

5. More information

Privacy Policy · Terms & Conditions · info@serenitybrides.com · 01206 577756